#1 Tip To Boost Restaurant Revenue - Don't Turn Customers Away

No entry restaurant tip

#1 Tip To Boost Restaurant Revenue - Don't Turn Customers Away

On your website

At the door

On your menu

"๐—˜๐—ป๐˜€๐˜‚๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ผ ๐—ป๐—ผ๐˜ ๐˜๐˜‚๐—ฟ๐—ป ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฎ๐˜„๐—ฎ๐˜† ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—ฑ๐—ผ๐—ผ๐—ฟ, ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ, ๐—ผ๐—ฟ ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฒ๐—ป๐˜‚".ย 

Untap markets you perhaps cannot see right now.

I'm joining the dots...you can then go away and boost revenue on your own. Once you get it, you cannot unsee these ways to boost restaurant revenue,

(or hotels, or any food service business revenue).

Why am I doing this - because I can. There are many people with this knowledge/experience/insight, they may not be as multidisciplinary as me, or motivated to share their knowledge like I am, they may have different letters after their name, or different perspectives.....

They may not know how.

But most importantly, they may be prevent by being open, honest, because they have to honour the agenda of a boss, profession, contract, or government/politics.

I'm just going to say it straight, I can afford to use humour, say it as I see it and give you some ahas, and hopefully some hahas to edu-tain you.

Websites, menus and even notices on the entrance door, often have disclaimers.ย 
"Allergy sufferers beware"
"We cannot guarantee 0 contamination of our dishes"
Sometimes "We cannot serve people with dietary preferences"
Information may be completely absent
"Ask us about allergies" - but how
"Everything is in everything" - meaning a list of the 14 legally required allergens - even on a vegan restaurant.

It's the status quo. You can download a template which states the same from legal document providers much like you may use for a "Cookie policy" on a website.
It is irrelevant to your business and consumers will see it as a legal requirement and not as information regarding their safety. They may disregard it altogether.ย 

There are a large proportion of these disclaimers which make no sense in the context.

If you are in the UK you have to provide information regarding ingredients, it has to be accurate. This disclaimer you may have is irrelevant. You are 100% liable for customer safety whether or not they have a dietary preference. When you announce to your customers that your food is contaminated, it is not only the people with severe food allergies you turn away......

It is anyone who doesn't like the idea of contamination in their food.ย 

Thank about what you are communicating. A disclaimer is not needed. State what you can do, how you control or cannot control contamination, if you have some procedures or separate equipment in place...mention it.ย 

If you vegan option is cook in, on or near animal products RESTAURANTS BEWARE, you've contaminated your food with 5 of the most common and most deadly allergens (in the UK - milk, egg, fish, crustaceans and molluscs (shellfish in other countries)). No milk is by far the most common dietary preference - it's the most common and most deadly of all food allergies. In the UK 23% of people avoid eating milk, that outways vegetarians.

Gluten-free is popular, but it actually has a different meaning to the allergens list.

If you don't understand any of the above. I can guide you through it and increase food services businesses revenue (confidence and capabilities) in my upcoming Well Intentioned Foodies Programme. Discounts and bonus apply for a limited time only.



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